Privacy Policy

Last updated: May 27, 2026

This Privacy Policy describes how the If I Must mobile application (“App”) handles information. The App is provided by If I Must, LLC (“we,” “us,” or “our”).

Contact:
Email: info@ifimust.com
Mailing address: 1308 Common St. Ste. 205, New Braunfels, TX 78130

Summary

We do not operate servers that collect or store your personal data. Everything you enter in the App stays on your device and, if you choose, in your own Apple iCloud account. We do not sell your data, show ads, or use third-party analytics to track you.

1. Information You Enter in the App

The App lets you store information you choose to enter, such as:

  • Names and descriptive words you use to remember people
  • Connections between those entries
  • Optional phone numbers and email addresses
  • Optional general notes
  • Recent search terms (stored locally on your device)

This information is created by you and used only to provide the App’s features (adding, searching, editing, and organizing your memory graph).

2. Where Your Data Is Stored

  • On your device: Your data is stored locally on your iPhone or iPad using Apple’s on-device storage.
  • In your iCloud account (optional): If you are signed in to iCloud and iCloud Drive is enabled, the App may sync your data to your private iCloud container using Apple CloudKit. That data is tied to your Apple ID and is subject to Apple’s iCloud terms and privacy practices. We do not have access to your iCloud data on our own servers because we do not operate backend servers for the App.

We do not receive, host, or maintain a copy of your memory graph on our systems.

3. What We Do Not Collect

We do not:

  • Collect your data on our own servers
  • Sell or rent your personal information
  • Use your data for advertising
  • Track you across other companies’ apps or websites
  • Require you to create an account with us

The App does not include third-party advertising or analytics SDKs that report your activity to us.

4. Contacts (Apple’s Contacts App)

If you tap “Add to Contacts” on a person’s page, the App asks for permission to write a new entry to Apple’s Contacts app on your device. The App uses that permission only when you choose that action. We do not upload your address book to our servers, and we do not read your Contacts list to build our database.

5. Confirming deletions

When you delete a contact (Master) from the App, the App may ask you to confirm the deletion using Face ID, Touch ID, or your device passcode, but only if your iPhone or iPad is already setup to use one of those methods. Apple performs this check on your device. We do not receive, store, or have access to your biometric information, passcode, or other device-unlock secrets. If your device does not use a passcode or biometrics, the App will not show this extra confirmation step before deleting.

6. Email and Backup

  • Contact form (in the App or on our website): If you email us, we receive whatever you choose to send (name, email, message). We use that only to respond to you.
  • JSON backup: If you export a backup, the App opens Apple’s Mail app or the system share sheet so you can save or send the file yourself. We do not automatically receive backup files unless you email them to us.

Our website contact form opens your email app with a pre-filled message to info@ifimust.com; we do not collect form submissions on a server.

7. Children

The App is not directed at children under 13, and we do not knowingly collect personal information from children. If you believe a child has contacted us with personal information, please email info@ifimust.com and we will delete that correspondence.

8. Your Choices

  • You can delete entries inside the App at any time.
  • You can turn off iCloud sync for the App in your device’s iCloud settings.
  • You can delete the App from your device; local data is removed with the App unless copies remain in iCloud under your Apple account.
  • You can export a JSON backup from App Settings if you want a copy outside the App.

9. Security

Data on your device and in your iCloud account is protected by Apple’s platform security. No method of storage is 100% secure, but we designed the App so that your content is not routed through our servers.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised policy on our website and update the “Last updated” date above. Continued use of the App after changes means you accept the updated policy.

11. Contact Us

Questions about this Privacy Policy or the App:

Email: info@ifimust.com
Mailing address: 1308 Common St. Ste. 205, New Braunfels, TX 78130